In the last ten years, marketing has undergone amazing change. Now your prospects have wide ranging access to all kinds of data and channels to examine your firm before they ever contact you. They can and will explore your content and services, seek out social referrals, read reviews and dig into expert reviews.
So your firm needs the new tools and technologies to gain positive stand-out at the earliest opportunity.
Our marketing automation solution gives you a broad but cohesive scope, taking in both outbound and inbound activities. It delivers intelligent workflows which are capable of nurturing prospective clients’ behaviour. Simultaneously, it will work to maintain and enhance your level of engagement with existing clients.
As ever, our integration mantra comes into play when it comes to discussing marketing automation. Our platform’s SEO, social media and Google analytics components are (naturally) neatly integrated with CRM.
Email marketing, web analytics, landing page hosting, social marketing – Symphony’s automation solution pulls all these often disparate elements together as a comprehensive, cohesive array. More importantly, lead scoring is integrated with SymphonyCRM. This allows marketing and sales to dynamically adjust and refine messaging through a clear picture of each prospect or client’s behaviour.
The bottom line? SymphonyCRM and its marketing automation optimises how leads flow throughout the client lifecycle – from first contact through to achieving satisfied, well served and loyal clients.
Our level of finely tuned marketing automation means you can identify the best possible way to engage with your prospects, and automatically link them to business development at precisely the right time.
The status quo has changed from just outbound messaging. Clients and prospects require a dialogue with your firm and will turn away from push technology.
Consumption of information has shifted from traditional media to multiple channels. Responding to these touch points is vital to support higher levels of engagement.
60% of the information can be obtained before a prospect contacts your firm. Eliminating blind spots in the prospect phase is vital.
Studies show that when business development and marketing teams are integrated, firms become 67% better at closing new opportunities. Integration of the technologies used between these teams are imperative to breaking down the information silos.
Talk to us about getting your software application platforms working together to support your firm’s organisational objectives and strategic goals…